In-House Marketing Teams vs. Marketing Agencies: The Differences, Pros and Cons
There is hardly ever one “right” way to do something, especially when it comes to the way a brand is marketed. The marketing industry is far from “one size fits all”, and each brand within it requires a creative perspective that’s angled specifically toward its own needs.
The unique creativity that individual brands crave determines how the brand should be marketed and who should do it. The how in this equationcalls for more of a complex answer, but the who leaves us with two options: an in-house team or an agency.
The line between an in-house marketing team and a marketing agency is often blurred because many are not aware of the differences, pros and cons between the two until they’re faced with having to choose one.