In-House Marketing Teams vs. Marketing Agencies: The Differences, Pros and Cons

There is hardly ever one “right” way to do something, especially when it comes to the way a brand is marketed. The marketing industry is far from “one size fits all”, and each brand within it requires a creative perspective that’s angled specifically toward its own needs. 

The unique creativity that individual brands crave determines how the brand should be marketed and who should do it. The how in this equation calls for more of a complex answer, but the who leaves us with two options: an in-house team or an agency.

The line between an in-house marketing team and a marketing agency is often blurred because many are not aware of the differences, pros and cons between the two until they’re faced with having to choose one.

In-house Marketing Teams:

  • Are paid directly by a company to work exclusively for that company
  • Have a concrete idea of the company’s culture, mission and values
  • Lack bandwidth because they typically do not have all key players under one roof.



  • Have a fixed team of knowledgeable professionals who specialize in various areas of digital marketing
  • Have access to the latest marketing tools and technologies
  • Have pre-established relationships with brands in unique industries that can be beneficial for brand collaboration opportunities
  • Keep well-informed of the latest marketing trends
  • Can specialize in design, content, public relations and other aspects of marketing



  • Is everything branding under one roof
  • Combines creative strategy, media, merchandise and design 
  • Pushes boundaries
  • Listens and reacts
  • Makes first impressions last


Whether an in-house team or a marketing agency best suits a company is based on where the brand is headed. At some point, most companies find themselves in need of agencies to market their assets, and become hungry for a place like Adorn to manage their brand.