Summary.
RED O Restaurant is positioned along the stunning California coast with three locations: La Jolla, Newport Beach and Santa Monica. Known for its elevated Mexican cuisine, RED O Restaurant offers an authentic “Taste of Mexico” that is hard to top.
PROBLEM
RED O Restaurant struggled to build a cohesive brand that brought people in for an experience. The company had little connection with its consumers, and its communication efforts were compromised. Though RED O was active on social media, its content never came alive; it never aligned with the brand that the restaurant still had yet to find.
SOLUTION
Adorn gave RED O a boost toward the brand that it is today by producing content that is cohesive with the restaurant’s character. Everything that we do is done with intention; each social media post is posted with a purpose and every shot is taken strategically, capturing the details of each dish and the craft behind every cocktail. Adorn catalyzed the close connection between RED O and its consumer base by ensuring that brand content and social media management align more authentically.
HIGHLIGHTS
Product Branding
![](https://adorngroup.com/wp-content/uploads/2019/01/RedO-branding-skull_2-801x1024.jpg)
Adorn Group worked alongside the owners and C-level executives to build a brand identity in both offline and online channels for RED O. Our in-house design team carefully crafted brand standards and implemented them in print, social media channels and in-store design. Adorn’s careful and collaborative approach allowed for the speedy yet precise development of this luxury SoCal brand.
![](https://adorngroup.com/wp-content/uploads/2019/01/RedO-website-1024x508.jpg)
Social & Community Management
INSTAGRAM ADS,
INFLUENCER COLLABORATIONS,
CONTENT CREATION
& PUBLICATIONS
There is a difference between being present on social media and being active on social media by interacting with consumers and building a community around the conversations about your brand. Adorn took the reins on RED O’s social networking sites and turned their platform into a place where people want to visit. Our creative team creates content to implement Instagram ads and influencer collabs while securing publication appearances for the restaurant to establish its place.
![](https://adorngroup.com/wp-content/uploads/2019/01/RedO-ig-stories__.gif)
![](https://adorngroup.com/wp-content/uploads/2019/01/RedO-content.jpg)
![](https://adorngroup.com/wp-content/uploads/2019/01/RedO-social1.jpg)
![RedO-social-carousel1](https://adorngroup.com/wp-content/uploads/2019/01/RedO-social-carousel1.jpg)
![RedO-social-carousel2](https://adorngroup.com/wp-content/uploads/2019/01/RedO-social-carousel2.jpg)
![RedO-social-carousel3](https://adorngroup.com/wp-content/uploads/2019/01/RedO-social-carousel3.jpg)
![RedO-social-carousel4](https://adorngroup.com/wp-content/uploads/2019/01/RedO-social-carousel4.jpg)
![RedO-social-carousel5](https://adorngroup.com/wp-content/uploads/2019/01/RedO-social-carousel5.jpg)
![RedO-social-carousel6](https://adorngroup.com/wp-content/uploads/2019/01/RedO-social-carousel6.jpg)
Events Activation
Before Adorn, RED O was just a restaurant. As a restaurant with a resort-style look, it had yet to have such an atmosphere until Adorn saw event execution as an opportunity for growth. Adorn implemented weekly events like Taco Tuesday, Wine Wednesday and a tropical Weekend Brunch with live entertainment to give people a reason to return to RED O every week. Once the community learned to love these recurring events, Adorn helped RED O to expand its events to special ones, like it’s Día de los Muertos celebration, that led the restaurant closer to the resort-style atmosphere that it renders today.
![](https://adorngroup.com/wp-content/uploads/2019/01/RedO-events1.jpg)
![](https://adorngroup.com/wp-content/uploads/2019/01/RedO-events2-576x1024.png)
![](https://adorngroup.com/wp-content/uploads/2019/01/RedO-dotd-poster_web.jpg)
Merchandising
![RedO-chefcoat-mockup](https://adorngroup.com/wp-content/uploads/2019/01/RedO-chefcoat-mockup.jpg)
![RedO-menus-mockup](https://adorngroup.com/wp-content/uploads/2019/01/RedO-menus-mockup.jpg)
![RedO-shirt-mockup1](https://adorngroup.com/wp-content/uploads/2019/01/RedO-shirt-mockup1.jpg)
![RedO-shirt-mockup2](https://adorngroup.com/wp-content/uploads/2019/01/RedO-shirt-mockup2.jpg)
![RedO-bag-mockup](https://adorngroup.com/wp-content/uploads/2019/01/RedO-bag-mockup.jpg)
![RedO-cap-mockup](https://adorngroup.com/wp-content/uploads/2019/01/RedO-cap-mockup.jpg)
![RedO-backdrop-mockup](https://adorngroup.com/wp-content/uploads/2019/01/RedO-backdrop-mockup.jpg)